Gold Medal Whole Wheat Flour is perfect for when you want to give your baked creations a whole-wheat goodness. It's milled from complete wheat kernels, which makes for a more satisfying chew and a flavor with great character. Use this versatile flour for baking most any recipe that calls for "flour." When substituting whole wheat flour for all-purpose flour, we recommend starting with 25% whole wheat flour and working your way up to 50% of the total flour in the recipe. Use whole wheat flour to bake a whole helping of feel-good into everything you share.

Gold Medal has 135 years of baking success. We mill the flour that people rely on to make everything from family favorites to new and inspired creations. We put our best into everything we do — so you can too.

• WHOLE-WHEAT FLOUR: Our whole-wheat flour is milled from complete wheat kernels for a more satisfying chew and flavor

• BAKING INGREDIENT: Use this flour for baking most any recipe

• WHOLE WHEAT SUBSTITUTE: Slowly work up to substituting whole-wheat flour for all-purpose flour

• FOR YOUR PANTRY: Stock your pantry with Gold Medal Flour for all your last-minute baking needs

• FLAVORFUL: Use whole-wheat flour for a flavor with great character

• BOX TOPS FOR EDUCATION PARTICIPATING PRODUCT: Give back to schools with Gold Medal; Download the Box Tops App to learn more & start earning cash for your school or a school in need

Whole Wheat Flour.

Your Kitchen Rules: When to use it. Whole wheat flour is milled from complete wheat kernels which makes for a more satisfying chew and a flavor with great character. Use it to give your baked goods a little color, and when you want to bake a whole helping of feel-good into everything you share. Measure it: Spoon flour into a dry measuring cup and level off with a knife. No sifting necessary. Substitute it: When recipes call for all-purpose flour, we recommend starting with 25% Whole Wheat flour and working your way up to 50% of the total flour required in the recipe. You can increase your percentage as you become more familiar with the recipes. Cups per Pound: There are 3-1/3 cups of flour per pound and about 16-2/3 cups per 5 pound bag.

Safe Handling Instructions: To prevent illness from naturally occurring bacteria in wheat flour, do not eat or play with raw dough. Wash hands and surfaces after handling.

Store it: Thousands of years ago, flour was stored in cool, dry caves, but any airtight container or tightly-sealable freezer bag in your kitchen (or fridge or freezer for long-term storage) will do just fine. Just bring to room temperature before using.